If you're part of the rewards programs at Sephora and Ulta, swing by around your birthday for a free gift. If you’re not signed up yet, go do it—there’s no downside to a free birthday present. At Sephora, you can grab your gift two weeks before or after your birthday, or anytime during your birthday month. At Ulta, you get it during your birthday month only. There’s usually some discount promo going on around your birthday too. So, you can stretch those birthday perks by timing your visit with seasonal sales at Ulta and Sephora. Treat yourself to something extra at a lower price. Here’s the lowdown on how to snag your birthday goodies from Sephora and Ulta and how to make the most out of them with other seasonal sales at Sephora and Ulta.

Sephora Birthday Advantages

Sign up for the Sephora Beauty Insider program anytime, even during your birthday month, and you’ll get a birthday gift. Here’s what’s in it for you:

Pick one free gift from a few options (travel-sized or deluxe samples of popular beauty products).
Or, opt for 250 rewards points instead.

As a Beauty Insider, you can pick up your birthday gift in-store with no purchase needed. If you’re a higher-tier Insider (VIB or Rouge), you get more gift choices. You can also claim your gift online at checkout, but you’ll need to make a minimum purchase of $25. Before you head to the store or site, check out when Sephora offers sales during your birthday month. If something you like is on sale, you might want to skip the free gift and go for the 250 rewards points instead. Those points might help you hit the 500 points needed to get an extra $10 off during a sale.

Ulta Birthday Advantages

If you’re an Ulta Beauty Rewards member, make sure your birth date is in your profile by the eighth day of your birthday month. You can claim your birthday gift any time during that month. Here’s what you get:

Get a $10 off coupon if you’re a higher-tier Diamond or Platinum member.
Get 2X rewards points on every purchase throughout the month.
Pick one free gift from a few options (travel-sized or deluxe samples of popular beauty products).

Ulta will send you a coupon code via email or a notification on the Ulta Beauty app. You can grab your free gift at checkout, online or in-store, with no purchase necessary. Before you visit, check when Ulta is having sales during your birthday month. Then, you can buy something else at a discount and earn 2X the rewards points. If you’re a Diamond or Platinum member, you’ll have an extra $10 coupon to lower the sale price even more than what Ulta offers you.

January Birthday has Love Your Skin Event

Shopper girl holding shopping bag

Swing by Ulta in the first three weeks of January for some sweet deals on skincare, shampoos, and conditioners. They've got the Love Your Skin Event with daily half-off beauty steals and weekly 30% discounts on tons of products. Plus, the Jumbo Love Event lets you grab liter-sized shampoos and conditioners for up to 45% off. Over at Sephora, check out the Sephora Skincare Sale in the first two weeks of the month. Each day, a different high-end skincare brand like Lancome, Estee Lauder, Clinique, or Kiehl’s is half off.

February Birthday Includes National Lash Day and Presidents' Day Weekend

Drop by Ulta around February 19 for National Lash Day. Last year, they offered 30% off select mascaras and lashes all week. Don’t forget to grab your birthday gift and rack up 2X the rewards points. Sephora’s Presidents’ Day Weekend sale around the third Monday in February is a must. You’ll get a birthday gift and find 50% off deals on makeup, perfume, skincare, and hair care.

March Birthday has Semi-Annual Beauty Event

Head to Ulta in the last three weeks of March for the Semi-Annual Beauty Event. Every day, a different product is up to 50% off, and they announce the weekly sale schedule just before the deals start. Sephora’s Oh Snap! Sale in the last two weeks of March is pretty similar, with 50% off a popular product each day.

April Birthday Offers the Spring Haul Event

Check out Ulta during the second and third weeks of April for the Spring Haul Event. You’ll get a birthday gift and deals on top brands in makeup, hair care, and skincare. Sephora’s Savings Event in the second week of April is perfect for Beauty Insiders. You’ll get varying discounts based on your rewards tier and 30% off all Sephora Collection items. Plus, extra rewards points depending on your tier.

May Birthday Comes with Member Love Event and Memorial Day Weekend

Pop into Ulta in the last two weeks of May for the Ulta Member Love Event. You’ll score a birthday gift and 10X the rewards points on certain products if you’re a Beauty Rewards member. Sephora’s got you covered in the first week of May and during Memorial Day Weekend. Their Oh Hair Yeah! Sale offers up to 50% off hair care products and 3X rewards points on perfume. Memorial Day Weekend also brings store-wide discounts.

June Birthday Includes Love Sale and Summer Deal Week

Swing by Ulta in the last week of June to grab your birthday gift and stock up on name-brand shampoos and conditioners during the Jumbo Love Sale. It also lines up with Ulta’s Summer Love Sale, with summer skincare products up to 50% off and some BOGO deals on makeup. Stopping by Sephora this month doesn’t guarantee sales events, but you can claim your gift 14 days before or after your birthday. So, if your birthday’s early June, you can pop in at the end of May during Sephora’s Memorial Day Weekend sales. And if your birthday’s late June, visit in the first week of July during Sephora’s Summer Deal Week.

July Birthday Comes with National Lipstick Day

Drop by Ulta in the first two weeks of July for the Summer Love Sale, or in the last week for a free birthday present and 50% off lipstick for National Lipstick Day (July 29). Check out Sephora in the first week of the month for its Summer Deal Week. In 2024, it ran from July 4 – 10, with up to 50% off cosmetics and perfume and 25% off skincare and haircare.

August Birthday Has the Semi-Annual Beauty Event adn Oh Snap! Sale

Hop on Ulta’s website in the second week of August for the annual 72-hour online Flash Sale. Or, visit the store in the last few days of the month for the fall Semi-Annual Beauty Event, with up to 50% off a different product each day. Swing by Sephora in the last week of the month for the fall Oh Snap! Sale (One Day Deals event), with 50% off a popular product each day.

September Birthday Includes the Fall Haul Sale

Hit up Ulta in the first two weeks of September for the Semi-Annual Beauty Event, or the last week for the Fall Haul Sale with discounts on rarely discounted brands. Visit Sephora in the first two weeks of September for the Oh Snap! Sale (One Day Deals event).

October Birthday Has the Gorgeous Hair Event and the Oh Hair Yeah! Fall Sale

Stop by Ulta in the first three weeks of October for your birthday gift and daily deals from the Gorgeous Hair Event, with up to 50% off a different hair care product each day. Or, visit on October 2 for a free brow-related gift with purchase for National Brow Day. Check out Sephora in the first two weeks of October for the Oh Hair Yeah! Fall Sale, or on October 2 for 30% off certain brow products for National Brow Day.

November Birthday Offers the Hello Holidays Sale and Black Friday/Cyber Monday

Visit Ulta in the second week of November for The Hello Holidays Sale with three days of low prices, or wait for Black Friday/Cyber Monday weekend for up to 50% off popular products and deep discounts on doorbusters. Swing by Sephora during Black Friday/Cyber Monday weekend for some of the best deals of the year throughout the store, and grab your birthday gift too.

December Birthday Comes with the Holiday Beauty Blitz and the Jumbo Love Event

Got a December birthday? Swing by Ulta this month and you might snag some sweet deals. They’ve got their 25-day Holiday Beauty Blitz going on, with daily discounts up to 50%. Plus, the Jumbo Love Event for big shampoos and conditioners kicks off in the last week of December. Sephora’s also a good spot this month, loaded with promotions. You’ll either catch the “Gifts for All Event” or the “Fragrance For All Event,” where Beauty Insiders get at least 20% off tons of stuff. After Christmas, there’s an End of Year sale with big discounts on holiday items and other stuff they need to move. The Sephora Skincare Sale starts too and runs into early January. Then the yearly sale cycle starts all over again.

Conclusion

So, if you mix your birthday rewards at Ulta and Sephora with these sales, you can really stretch your beauty budget. Timing your buys around these sales and using your birthday rewards at Sephora and Ulta smartly can seriously boost your savings. Whether you’re grabbing essentials or that fancy item you’ve been eyeing, this way you get more for your money. Mark your calendar for the big sales and always look for extra promos to stack with your birthday discounts. Happy shopping, and may your beauty routine be as awesome as the savings you score!