What if saving money required nothing more than sharing your email? That is exactly what hundreds of top brands offer through email sign-up discounts. Sign up, get a welcome coupon, and save on your very first order. Studies show that the vast majority of US consumers actively search for deals before making a purchase, and newsletter signup discounts are one of the easiest ways to find them. The best part is that most of these offers take less than a minute to claim and work on your very first order. Here are 20 brands doing it right.

Fashion and Apparel Brands

Fashion retailers are the most aggressive with email signup offers. Whether you shop for yourself or the whole family, these brands make joining their list well worth it.

1. Old Navy

New subscribers get 20% off their next purchase just by signing up for Old Navy emails. The coupon covers both online and in-store purchases and lands in your inbox within minutes. You also get access to Super Cash promotions and early sale alerts.

2. H&M

H&M offers 10% off your first order when you join their free loyalty program, redeemable in-store or online. Members also earn points on purchases, receive a birthday reward, and get invites to member-only sales throughout the year.

3. J.Crew

Visit J.Crew's website, and a pop-up will offer you 15% off your first order for entering your email. The discount applies to jcrew.com, physical stores, and the J.Crew Factory outlet.

4. Aeropostale

Sign up for Aeropostale emails and receive 15% off your next purchase, delivered to your inbox within minutes. It is one of the quickest, no-fuss email signup offers for casual everyday styles.

5. Tommy Hilfiger

Registering a free account with Tommy Hilfiger's loyalty club unlocks 20% off your first purchase. Members also receive seasonal sale previews and personalized offers via email throughout the year.

Beauty and Personal Care Brands

woman pointing out discount on a phone virtual screen

Beauty brands use email signup offers to pull in first-time buyers and keep them coming back. These four brands are among the best in the category right now.

6. Sephora

Signing up for Sephora's Beauty Insider program, linked to your email, gives you access to a points-based rewards system redeemable for products and discounts. Members also receive a free birthday gift every year and early access to exclusive product launches.

7. Kiehl's

Enter your email on the Kiehl's website and receive 15% off your first skincare purchase. Subscribers also receive product recommendations and alerts about limited-edition drops from the brand.

8. Laura Geller

Sign up for the Laura Geller email newsletter, and you will get a code for 15% off your first order. The brand is known for complexion-focused makeup products, and the welcome discount is a smart way to try bestsellers at a lower price.

9. Murad

Signing up for the Murad email list gives you 20% off your first order, delivered directly to your inbox. This is one of the highest newsletter signup discounts in the premium skincare space.

Home and Lifestyle Brands

Home and lifestyle brands often bundle their email sign-up discounts with ongoing perks. Signing up once can mean saving repeatedly across multiple shopping trips.

10. Bath and Body Works

Subscribing to Bath and Body Works emails gives you access to exclusive promo codes, sale alerts, and ongoing coupon codes. Subscribers are often the first to hear about their popular semi-annual sale on candles, body care, and home fragrance.

11. The Container Store

Join The Container Store's email list, called Organized Insider, and receive a $10 off coupon to use on your next purchase. Members also get home organization tips and subscriber-only deals throughout the year.

12. Vera Bradley

New email subscribers at Vera Bradley get 15% off their next purchase of bags, accessories, and home goods. The code arrives quickly and can be used on both full-price and sale items.

Footwear Brands

Whether you are shopping for everyday sneakers or special occasion shoes, footwear brands offer some of the best email signup deals. From flat dollar coupons to percentage discounts, these welcome offers are worth grabbing before your next purchase.

13. DSW

Take advantage of a $10 coupon when you sign up for emails from DSW. Your coupon will land in your inbox in three to four days. The VIP rewards program, tied to the same account, also offers bonus points, free shipping tiers, and birthday rewards.

14. Famous Footwear

Register for the Famous Footwear email list, and a coupon for 15% off your first purchase will be sent directly to your inbox. The brand carries popular styles from Nike, Skechers, and more, making the discount go a long way for families.

15. UGG

Sign up for UGG emails, and you will get free expedited shipping on your first order. For a premium boot brand where delivery costs add up fast, this is a genuinely useful welcome perk.

Accessories and Watches

Accessories and watch brands tend to reward new subscribers with both discounts and early access to sales. Signing up for these newsletters is a practical move if you plan to shop for gifts or treat yourself to something new.

16. Kate Spade

Sign up for the Kate Spade email newsletter to get 10% off your first purchase, delivered straight to your inbox. Subscribers also get early sale notifications, exclusive promo codes, and first access to new collection drops.

17. Fossil

Fossil offers 15% off for new email subscribers as part of its new customer discount program, covering watches, wallets, bags, and jewelry. Subscribers also get holiday sale previews and styling content delivered to their inbox.

18. Kendra Scott

Sign up for email updates from Kendra Scott and get 15% off your next online purchase. When you enter your email address and ZIP code, you will instantly unlock a discount code for one-time use.

Outdoor and Sportswear Brands

Outdoor and sportswear brands are not just handing out welcome codes anymore. Sign up and you are usually walked straight into a free membership, one that comes with shipping benefits, purchase points, early product access, and events reserved for members only.

19. Adidas

Sign up for the Adidas email newsletter and get 15% off your first purchase. Adidas will immediately send your code to your inbox, and you will automatically become part of the adiClub loyalty program. adiClub also gives you free shipping on every order, points on purchases, and early access to major sales.

20. The North Face

Create an XPLR Pass account and get 10% off your first The North Face order, along with points for purchases and a birthday gift. XPLR Pass members even earn points by checking into national parks, which is a one-of-a-kind loyalty perk in the outdoor category.

Tips to Get the Most Out of These Email Sign-Up Discounts

Before you start signing up everywhere, a few practical tips will help you save smarter:

Use a dedicated shopping email so your main inbox stays clean while you still collect every welcome coupon.
Open brand websites in an incognito window. Many sign-up pop-ups only appear to first-time visitors.
Read the fine print. Most welcome codes exclude gift cards, final sale items, or specific brands.
Use the code quickly. Most welcome discounts expire within 7 to 30 days of hitting your inbox.
Stack your savings. Platforms like Rebates.com let you pair your email signup offer with verified promo codes and cashback deals from hundreds of stores, so you are never leaving money on the table.

Explore More: How to Get Free Coupons by Mail: The Ultimate Guide to High-Value Savings

Conclusion

Email sign-up discounts are one of the simplest, most reliable ways to save money in the US right now. You do not have to wait for Black Friday or a flash sale. You subscribe once and the savings land in your inbox. With brands like Murad and Tommy Hilfiger offering 20% off and loyalty programs from Adidas and The North Face delivering long-term value, there is something worth signing up for, no matter what you shop for. Start with two or three brands from this list today.

Frequently Asked Questions

Are email sign-up discounts only for new subscribers?

Yes, in almost every case, these offers are for first-time subscribers only. If you have signed up before with the same email address, you will likely not qualify. Some shoppers use a separate email address to receive the welcome offer again, though each brand's terms may vary on this.

How soon will I receive my newsletter signup discount after subscribing?

Most brands send your welcome code within minutes of signing up. A few, like DSW, may take two to four days. Always check your spam or promotions folder if the code does not appear in your main inbox soon after you subscribe.

Can I combine an email sign-up discount with other promo codes or cashback?

It depends on the retailer. Some brands allow you to stack a welcome code with a sitewide sale or cashback deal, while others limit welcome codes to full-price items only. Checking a platform like Rebates.com before you check out is a reliable way to see which deals can be combined with your sign-up offer.