Now that Amazon's 2024 Prime Day sale is behind us, you might be curious about when the next Prime Day sale is. Whether you thought the deals this week weren't worth it or you just enjoy shopping sales, it's a good idea to plan ahead. It turns out that another Prime-focused sale could be coming up soon. Amazon usually only has one official "Prime Day" each year, typically in mid-summer. However, according to the shopping experts, they’ve started doing a second similar event for Prime members later in the year.

If you want to shop Amazon’s fall sale for Prime members, you’ll need a Prime membership, just like with Prime Day. A membership costs $14.99 a month or $139 a year, and you can grab a 30-day free trial. So, if you wait until the sale announcement to sign up, you should be good to go!

Dates of Amazon's Big Deal Days

Are you eagerly waiting for the official dates for Amazon’s sale to plan your holiday shopping? Same here! Last year, Amazon announced its Prime Big Deals Sale on Aug. 8, but didn’t reveal the specifics until Sept. 18. Since we’ve already passed Aug. 8, it seems likely that Amazon will wait until September to drop all the details in one go. If they stick to their usual schedule, we might hear something by Sept. 16.

As for when the upcoming Amazon Prime Sale 2024 will happen, we don’t know just yet. Based on past years, we’re guessing the two-day 2nd Amazon Prime sale will be on Oct. 8 and Oct. 9. Historically, Amazon has kicked off this sale on a Tuesday during the second week of October. And about the name of the sale, we’re not sure if they’ll stick with “Prime Big Deal Days” again, since they used a different name in 2022, so it’s been a bit inconsistent from year to year.

So, during Amazon's fall Prime Big Deal Days Sale, you can think of it as a warm-up for Black Friday. You'll probably find discounts on popular gifts like toys, home stuff, and tech gadgets like headphones and speakers. Toys usually fly off the shelves pretty quickly during these sales, so if you're looking for something hot, you might want to act fast. Expect to see some deals on Amazon's own products, like Echo speakers and Ring doorbells, plus big brands like Dyson, LEGO, and Apple.

Prime Video is Gearing Up for More

On another note, Prime Video is really stepping up its game. With its growing star power and live sports, it's set to grab a bigger slice of the $28.75 billion expected to be spent on digital ads for streaming this year, especially as companies pull back on traditional TV ads. Morgan Stanley thinks Prime Video ads could pull in $3.3 billion this year and possibly double that in two years. However, Prime Video is still trailing behind YouTube and Netflix when it comes to streaming viewership in the U.S., according to Nielsen. While some of its shows are starting to make it into Nielsen’s Top 10 most-streamed original series for 2023, Netflix is still in the lead.

That said, Amazon is getting serious about creating a one-stop entertainment hub that caters to all tastes, according to industry folks. Prime Video has also made history by being the first streaming service to snag an exclusive deal with the NBA, which will bring year-round sports programming, and by 2025, it will add NFL football, NASCAR racing, WNBA Finals, and Champions League soccer to its lineup. This year, Prime Video upped its spending by $1.7 billion to reach $13.6 billion as it dives deeper into professional sports and ramps up content production, while other studios are tightening their budgets.

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Amazon Deals Still Active

woman shopping online at Amazon Prime Day

Cuisinart Double Flip Belgian Waffle Maker: $95 (MRP: $119.95, 21% off)

If you want to upgrade your waffle game, the Cuisinart Double Flip Belgian Waffle Maker is the one we love the most. It makes perfect waffles every time, with crispy golden outsides and fluffy insides. Plus, you can whip up two waffles at once, which is awesome for families. The only downside is that it’s a bit bulky. This deal at $95 is the second-best price we’ve seen for our favorite waffle maker in 2024.

Thermacell Patio Shield E55 Mosquito Repeller: $28.97 (MRP: $40, 28% off)

Take back your patio from mosquitoes this summer. This rechargeable gadget creates a 20-foot mosquito-free zone for up to 5.5 hours without any scents, smoke, or flames. We've noticed this discount popping up a lot lately, but it’s still a solid price for a handy summer item.

Hatch Restore 2 Sunrise Alarm Clock: $170 (MRP: $200, 15% off)

We really like the Hatch Restore 2. It’s our top choice for the best sunrise alarm clock and made it onto Forbes Vetted’s Best Product Awards list. The clock is customizable, has a great sound library, and looks pretty stylish too. This discount has been around since June, so we might see a bigger drop soon, but it’s still a good savings if you’ve been eyeing this clock.

Moccamaster KBGV Select 10-Cup Coffee Maker: $247.75 (MRP: $359, 31% off)

This coffee maker might not have a ton of extra features, like a programmable timer, but it makes up for it with its style and quality. It’s a highly-rated machine that brews a fantastic cup of coffee and has a really cool design. This discount is also the lowest price we've seen for the Pistachio color.

Tile Mate Bluetooth Tracker: $18 (MRP: $25, 28% off)

Our top pick for luggage trackers, the compact Tile Mate, can be attached to or hidden in just about anything—even when you’re not traveling. Just remember there’s a monthly fee if you want to unlock all its features. The Tile Mate has been cheaper before, but this is still a great discount on an already budget-friendly tracker.

Apple iPad 10th Generation: $300 ($349, 14% off)

One of our top Apple iPads, this 10th generation model is a great entry-level choice that still has many features of the pricier iPads at a lower cost. While it might look like a small discount, it matches the best price we saw during July’s Prime Day sale.

Bissell Little Green Portable Carpet Cleaner: $85.75 ($123.59, 31% off)

This cleaning machine easily lifts stains and dirt from carpets and upholstery. Just spray the area with the included cleaning solution and use its strong hose to suck up the mess. This discount matches the best price we saw during Amazon Prime Day this year.

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Conclusion

With the Amazon Fall Prime Sale coming up in 2024, shoppers should get ready to score some great discounts and exclusive deals. Although the specific dates aren’t set yet, Amazon usually holds this sale around mid-October, so that’s a good time to keep in mind. It’s a smart idea to start planning now by figuring out what you really want, setting a budget, and watching for any announcements from Amazon. With some clever shopping tactics and a bit of prep, the Fall Prime Sale is bound to offer awesome deals. Keep an eye out for updates and get set for Amazon's next big sale! We hope this answers your query of when will Amazon Prime sale happen in 2024!