Not satisfied with the new T-shirts on sale at the local mall? Maybe you'd like a wedding invitation that expresses your own vision, not your party planner's? How about some personalized stationery? An upgrade to your website? A business card? A poster for your political campaign? A CD package for your band? Sound good? Then get up off your couch and Design It Yourself! Avoid graphic identity theft: build your own. Ellen Lupton, bestselling author of Thinking with Type will show you how. "DIY: Design It Yourself" provides you with all the tools you'll need to create your own projects, from conception through production. Here you will find: - simple ideas on how you can "think like a designer" - clear and coherent explanations of design technologies, from silk-screening to web development - what materials you'll need to get your job done - where to find and buy them - how much time and experience your project demands - diagrams that show how to handle complex tasks - basic typographic dos and don'ts - the history and theory of the DIY design movement - hundreds of innovative and beautiful projects for inspiration No more excuses. With this book, virtually any design task is within your grasp. Just do it (yourself)! ...this book offers constructive and elegant projects that are easy to understand for a range of abilities. -- Bust, Feb/Mar 2006 A crash course in promotion and visual design, D.I.Y.: Design It Yourself is the perfect book for anyone looking to pimp their brand, their band, their blog or just their Christmas card list. -- Penascola Independent News, November 29, 2007 Lupton wants the objects to go out into the world, as emissaries of individual creativity. Inspiration begets inspiration. -- Syndicated-Washington Post, Philadelphia Enquirer, etc., March 2006 Dispense With Designers, She Says - Create It Yourself " D.I.Y.: Design It Yourself is probably the only home-crafts book out there that shows you how to apply a screen print to a throw pillow on one page and extensively quotes the Italian Marxist Antonio Gramsci on another." -- Jeff Turrentine --The Philadelphia Inquirer, March, 2006 "This book is more than a handbook--it's an empowerment tool. There's something here to bring out the designer in everyone . . . So if you're getting tired of ubiquitous corporate brands, pick up this book and get started on a more personal and meaningful alternative." --Baltimore Magazine, May 2006 "Ellen Lupton believes that you - yes, you - are a brilliant designer. It does'nt matter if you are colorblind, or if you can't draw., or if you have never been sure whether shagreen is something wallets are made of or something that goes in salads at fancy restaurants. " -- Jeff Turrentine --Staten Island Advance, March, 2006 "Her goals are revolutionary, and her manifesto goes something like this: Each one of us has a unique way of looking at, and dealing with, the everyday world. So why shouldn't the basic units of that world - coffee cups, envelopes, business cards, tote bags - bear our individual stamp? Multinational corporations put their brand on everything they make. Why can't you and I have our own brands too?" --Courier, March, 2006 "I love the aesthetic of the book. It has a really young, contemporary feel, rather than that grandmotherly style found in a lot of craft books. I'm looking forward to spending a lot more time with D.I.Y." --Gwinnett Daily Post, June 18, 2006 "What separates DIY from other craft books is that Lupton is hoping the projects inspired by it will not just end up on somebody's bedroom shelf. She and her students want the objects to go out into the world, as tangible emissaries of individual creativity. Inspiration begets inspiration." --Washington Post, April 2006 "With technological advances, everyone can be a graphic designer if only to create a personal Web presence, video, CD label, photo book, personal papers, newsletter, T-shirt, greeting card." -- DK Holland --Communication Arts "Todays D.I.Y. ethic emphasizes customization over craft. The point is not to perfect an underlying skill, but to produce something thats yours alone." --Print "If Martha Stewart transmogrified into a passel of inventive 20- and 30-somethings, she might have come up with this design handbook about everyday art, which has chapters on everything from books and blogs to invitations, newsletters, posters, stationary, fliers, press packets and t-shirts." --Baltimore Sun "Whether youre truely artistically inclined or just aspire to be, thi sbook will make you feel like Michelangelo sculpting away at the David.Corporate America should be worried..." -- Joanna Munoz --URB Magazine "...Its not so much no brand as just be your own brand" -- Jason Tinney --UbaniteBaltimore.com: "Whatever your aim, you'll find clever ideas, intriguing examples and inspirational starting points." --Computer Arts "...she wasnt saying, Lets teach everybody to do what we do, but rather, Let them do what w