Heat: Carolina Reaper won "World's Hottest Pepper" Guinness World Record (2013) Avg 1,641,183 SHU Extremely hot powder to make your own hot sauces, marinades, or add a "kick" to any food or drink. Ingredients: 100% Carolina Reaper Peppers Use: Start very sparingly, as a little bit goes a long way to add spice and flavor to your food. Respect the Reaper: Avoid inhaling the powder. Wash hands or use gloves when handling. Vegetarian, gluten free, no MSG, non-GMO, no additives, no fillers. Kosher We avoid decomposition of pepper capsaicin by slow low heat drying We believe in quality, honesty, and excellent customer service. Very hot with a complex sweet and fruity flavor. Our natural Carolina Reaper packs a powerful heat at 1,500,000 to 2,000,000 (SHUs). This bright red Carolina Reaper ground pepper is very hot (spicy) use with caution as its heat is a classic "creeper heat". The heat intensifies after eating so start with a very small taste test to gauge your heat tolerance. This delicious pepper is great for sauces, Bar B Que, Crawfish, and seafood boils, marinades, jams, seasonings, chili, and stews. Use it to make spicy cocktails or other spiced-up drinks. Adding a sprinkle of our Carolina reaper pure ground chili pepper to your dishes and drinks will elevate your family, friends, or customers' dining experience from ‘Good” to “GREAT”! Simple Ingredients: Ground dry pods of the Red Carolina Reaper Chili Pepper. Here at Magic Plant, all of our chili pepper products are natural. We do not use fillers, artificial flavors, no MSG. non-GMO. Our chiles are pampered in the field, selectively handpicked, and inspected. We support small farmers with fair-trade integrity.