In this critical appraisal of The Clean's landmark release, Boodle Boodle Boodle , Geoff Stahl explores how it impacted the emergence of a new DIY scene alongside a retrospective on the role The Clean played in shaping New Zealand's independent music industry. The Clean's 1981 EP catalysed independent music in Aotearoa/New Zealand and defined what became known as the “Dunedin Sound”. At the time, The Clean were seen as ambassadors for a burgeoning independent music culture in Aotearoa, drawing on the DIY spirit of punk and post-punk centred around Dunedin, on New Zealand's South Island. Geoff Stahl considers the influence and legacy of the EP and band on indie music in New Zealand and elsewhere. Examining the myth of the “Dunedin Sound” associated with The Clean, the EP, and Flying Nun Records, he details how this myth emerged, its repudiation by many of the artists it presumes to cover, and its complicated persistence in the contemporary New Zealand imaginary. Select Guide Rating Geoff Stahl is Senior Lecturer in Media & Communication at Te Herenga Waka/Victoria University of Wellington, Aotearoa/New Zealand. His publications include Understanding Media Studies (2009) Poor, But Sexy: Reflections on Berlin Scenes (2014) and co-editing Made in Australia and Aotearoa/ New Zealand: Studies in Popular Music (with Shelley Brunt, 2018), Nocturnes: Popular Music and the Night (with Giacomo Bottà, 2019), Mixing Pop & Politics: Political Dimensions of Popular Music in the 21st Century (with Catherine Hoad and Oli Wilson, 2022). Jon Stratton is Adjunct Professor in UniSA Creative at the University of South Australia and a member of the university's Creative People, Products and Places Research Centre. Jon has worked at universities in the UK and Australia and held a Rockefeller Fellowship at the University of Iowa in 1998. His areas of interest include Popular Music, Cultural Studies, Australian Studies, Jewish Cultural Studies and Media Studies. He is the sole author of 12 books and has co-edited four. In 2002 he published Australian Rock: Essays on Popular Musi c. His most recent books include Black Popular Music in Britain since 1945 (edited with Nabeel Zuberi, 2014), When Music Migrates: Crossing British and European Racial Faultlines 1945-2010 (2014) and An Anthology of Australian Albums: Critical Engagements (edited with Jon Dale and Tony Mitchell, 2020). Jon Dale is a writer and researcher based in Melbourne, Australia. He teaches across a number of fields (popular music, experimental writing, media studies, criminology, sociology, screen studies) at a number of institutions. He also writes for the English music magazine Uncut , and contributes liner notes and essays to a number of record labels and other publications. He is currently working on several books about DIY and post-punk music, and texts on experimental film and diary film making. He also runs the record labels Tristes Tropiques and Rose Hobart.