Assists to eliminate unwanted warmth, strengthen the cuticle and add shine. Infused with Beauty Boosters of Camellia Oil, Quinoa Protein and Blue Cypress to brighten, nourish and tone hair fabric. Purple toning shampoo for all blonde hair types including natural blonde, pre-lightened blonde or grey hair "Formulated with The ORI Lab Clean Beauty Base: Niacinamide, Hyaluronic Acid, Aloe Vera Leaf Juice & Marshmallow Root Extract 76% Organic Ingredients Formulated without Parabens, SLS/SLES, Gluten, Nuts " Australian-made, plant-based formulas crafted with organic ingredients for luxurious, every day hair rituals. "Transform your blonde hair with ORI Lab Blonde Cleanse, a professional-grade purple shampoo formulated for blonde, grey, and colour-treated hair. This salon quality blonde treatment effectively balances brassy and yellow tones while nourishing your hair from root to tip. Our blonde shampoo combines advanced colour-correcting technology with clean beauty ingredients to maintain your perfect blonde while improving hair health. The rich purple pigments in this shampoo for blonde hair work to counteract unwanted warm tones, leaving your hair looking fresh, bright, and salon-perfect between appointments. What sets ORI Lab Blonde Cleanse apart is our unique blend of clean beauty ingredients. Our formula features Niacinamide to strengthen the hair follicle and improve scalp health, while Hyaluronic Acid provides deep hydration without weighing hair down. The professional hair cleanse is further enhanced with beauty-boosting ingredients like Camellia Oil, rich in antioxidants that protect colour-treated hair from environmental damage. Quinoa Protein strengthens hair structure and prevents breakage, while Blue Cypress adds a natural, subtle fragrance while promoting scalp health. ORI Lab Blonde Cleanse balances colour correction with hair health, making it ideal for regular use. We're proud that our formula includes certified organic ingredients, including Aloe Vera Leaf Juice to calm and hydrate, Marshmallow Root Extract to detangle and soften, Camellia Seed Oil to add shine without greasiness, and Glycerin to lock in moisture. ORI Lab Blonde Cleanse is your professional solution for maintaining beautiful blonde hair at home. With regular use, this blonde hair shampoo purple formula will keep your colour vibrant, eliminate brassiness, and improve overall hair health and shine."