INTENSIFIES LIGHT-COLORED COATS – Our Natural Dog Shampoo is a whitening dog shampoo with absorbable soy protein that strengthens hair from tip to roots, giving a rich, lustrous sheen QUICK-RINSE DOG WASH – Our natural pet shampoo highlights all colors, moisturizes & builds body. It's a dog whitening shampoo that contains special pearlescent brighteners to help your pet sparkle CRUELTY-FREE PET SUPPLIES – Our dog products are cruelty-free & derive from sustainable sources of coconut oil. Our puppy wash formula is also soap-free & paraben-free. Don't just groom, Bio-Groom! MADE FOR PET LOVERS – We are earth-conscious, use the finest ingredients & are transparent with labeling. Treat your pets like family with our collection of Bio-Groom Dog Shampoo and Conditioners FAMILY OWNED SINCE 1971 – Bio-Groom Shampoo has been leading the industry in gentle shampoo since 1971. Today, Bio-Groom has 80+ pet products for your dogs, cats, & horses!