Neutralizes brassiness on brunette hair after one use Repairs, protects & hydrates all hair types & textures SLS/SLES free, paraben free & phthalate free Vegan & cruelty free Recyclable bottle bondbar Bonding Blue Shampoo gently cleanses hair while repairing protecting and hydrating strands. It is designed to significantly brighten brunette hair — think of it like a purple shampoo for blondes. Except with color theory blue is the color for brunettes! It is proven to neutralize brassiness on brunette hair after just one use while intensely moisturizing hair from roots to ends. Apply with gloves to avoid staining of the hands. The blue tone is intended to reduce deeper red to orange tones neutralizing brassiness. It may lead to discoloration on porous or light hair. Previewing with a test strand area prior to proceeding with full application to ensure desired results So what is bonding and why is it special? Basically your hair is made up of many bonds responsible for its health strength and shape. When hair gets damaged from hair color heat styling the environment & everyday styling those bonds break. That’s where bondbar comes in. When using a bondbar system you can reduce breakage during combing by 70% improve wet detangling by 90% and strengthen and repair highly damaged hair after the very first use. To use this product make sure you’re wearing gloves before applying. The formula can easily stain skin and surfaces so it’s important to protect them beforehand. Apply the product to wet hair. Lather fully and leave on for 3-5 minutes. Rinse thoroughly. Then follow with the bondbar Bonding Conditioner. To make the most of the bondbar system use the bondbar Bonding Detangling Spray for smoother hair and the Styling Cream to help tame frizz for up to 72 hours.