You Should Be Purchasing These Local Makeup Brands!


Although online access makes buying goods globally easier than ever, there are a huge number of benefits to buying local. Buying local helps sustain communities, create jobs and keep our economy strong.

No matter what you're looking for, there's sure to be an American company you can choose to purchase from. When you're looking to purchase new makeup, it's easy to get distracted by the current trend of Asian beauty products. They promise dewy skin and perfect lines. However, there are many American makeup brands that offer results as beautiful with the satisfaction of buying local. Below, you'll find some of the best American makeup brands, where they originate from and their most popular products.

Find the Best American Makeup Brands

1. Benefit Cosmetics

Benefit Cosmetics is the brainchild of Jean and Jane Ford, twins from Indiana. Opened in 1976, headquarters remain in San Francisco to this day. Benefit's main focus is skin and eyebrows. Their first, and most famous, product was Benetint, a lip and blush tinting stick.

Benetint began its life as a nipple tint for an exotic dancer but has found its niche as a lip and blush product. Try Benefit to get glowing skin and gorgeous eyebrows. You can purchase through their Benefits Cosmetic Store or at Benefit Sephora.

2. Burt's Bees

Burt's Bees prides itself on being an "Earth Friendly" brand, primarily using honey and beeswax to create their bath and beauty products. Founded as a candle company, Burt Bees soon spread their expertise to soaps, perfumes, lip balms and other makeup items. Their lip balms are rightfully the most popular product, known for their subtle colors and the tingling sensation of peppermint.

Originally founded in Maine, Burt's Bees was purchased by Clorox in 2007. It is now based in Durham, North Carolina. Burt's Bees can be purchased at Burt's Bees at Target and many other retailers. american makeup brands

3. Carol's Daughter

Lisa Price, Carol's daughter, began creating hair and skin products meant specifically for African-American women in her kitchen in Brooklyn in 1993. Carol's Daughter does not test on animals and works to empower women of color by supplying them with products meant for their needs. Their most popular products include Carol's Daughter Monoi products which helps hair live five times longer and experience 92% less breakage. Purchase through their site to get Carol's Daughter and discounts on bestsellers.

Monoi Repairing Duo

$42 at Carol's Daughter

4. Bliss

Bliss World is responsible for the existence of spas across the world. Their original New York City spa kicked off a spa revolution. Soon after, Bliss began selling their hair and skin products outside of their spas.

Bliss is known for its carefree brand image and its truly luxurious spa products. Try out their Bliss Body Butter for a chance to spoil your skin just a little bit.

5. Stila

The most recently created of these American makeup companies, Stila Cosmetics are famous for their staying power. Their "Stay All Day" collection does just that. Stay All Day Waterproof Liquid Eye Liner has a tip that allows you to create thin or thick lines and everything in between. You can find Stila in Stila Sephora across the nation and online.

Stila Stay All Day Liquid Liner

$22 at Sephora