Tarceva is used to treat Pancreatic cancer. The generic version is called Erlotinib hydrochloride. The average Tarceva cash price is about $7,488.11 for a supply of Tablet 100 MG 30 pcs. You can reduce your Tarceva cost by up to 75% with our free Tarceva discount card. Bring it to a participating pharmacy near you to save on your prescription medication.